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Helping McDonald’s show up for more professionals
McDonald's needed to diversify its franchisee pipeline beyond traditional sources. Our innovative strategy engaged diverse professionals through a data-driven journey, transforming recruitment into a marketing challenge. The award-winning campaign doubled applications, increased target audience engagement by 300x, and achieved a 400%+ ROMI.
Showing up at the forefront of data and AI
Facing competition from AI and cloud newcomers, Cisco needed to highlight data center modernization as a strategic imperative. Our customer-first strategy and content journey boosted social engagement by 300%, increased site visits by 150%, and cut cost per lead by 150%.
Showing up for non-linear customers
Three Business sought to boost demand from SMBs while gearing up for a joint venture with Vodafone. Our approach focused on engaging non-linear buyers, generating high-intent leads, and enhancing the sales hand-off. Through a strategic content journey and optimized media mix, we activated audiences and made performance visible in real-time. This comprehensive program led to a 365% increase in Marketing Engaged Leads and a 22% reduction in cost per MEL.
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