Extending the story.
We put the Closer Twins — Keith and Kurt — in the role of exaggerated mortgage brokers, laser focused on 2 things: closing more loans and closing loans faster. This came to life in entertaining ways including a MasterClass parody, a workout video, sales training videos, and tons of engaging social content
Channel-exclusive content.
We built a library of exclusive short cuts, GIFs and memes to be deployed anywhere and everywhere, making sure that right form factor was used in the right social channels.
The Closer Twins have proven to be a catalyst for Change in the mortgage category—giving them a unique brand differentiator and establishing relevance with the broker audience. Change now uses this differentiator across all customer touchpoints, from marketing to events to sales calls to onboarding and customer success.
To quote Keith and Kurt Closer: “We feel you”.
How it all came together.
For us, it's all about the journey. This is how we built the program that led to so much success:
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